Mobility is undergoing a radical transformation and the topic will be thoroughly examined at Disrupt SF this September. We’re excited to have BMW’s Dieter May speak on the main stage about how the German car company is addressing the connected car while still building, what they say is, the ultimate driving machine.

And bonus! May plans to unveil something brand new right on the Main Stage. We can’t share many details on the unveiling, but we can say that it’s certainly worth your attention.

May has been at BMW since 2014 when he joined the car company after eight years at Nokia. He currently leads the digital products and services as a Senior Vice President. It’s an interesting position that puts him in the middle of merging consumer technology with the driving experience — and doing it in a safe manner. That’s the tricky part and a topic we’re excited to speak to him about.

BMW is in a tough position like most auto makers. Consumers expect the latest and flashiest technology. Massive LCD screens are expected now to display rich navigation with always-updated information. Auto makers need to deploy this technology in a manner that is safe and practical. BMW just revealed its latest in-car operating system that upends traditional BMW style in favor of what’s best for the driver.

We’re excited to talk to talk to May about how automakers and startups alike should address consumer’s expectations.

Dieter May joins several other notable figures in the mobility space speaking at Disrupt SF including Cruise’s Kyle Vogt and Aurora’s Chris Urmson.

Passes to Disrupt SF 2018 are available at the Early Bird rate until July 25 here.

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