Engaging Care, a Swedish heathtech startup co-founded by Charlotta Tönsgård, who was previously CEO of online doctor app Min Doktor before being asked to step down, has raised $800,000 in “pre-seed” funding to continue building out its digital healthcare SaaS. Backing the burgeoning company are a host of well-established angel investors in the region.
They include Hampus Jakobsson (venture partner at BlueYard Capital and co-founder of TAT, which sold to Blackberry for $150 million), Sophia Bendz (EIR at Atomico and the former Global Marketing Director at Spotify), Erik Byrenius (founder of OnlinePizza, an online food ordering company sold to Delivery Hero) and Neil Murray’s The Nordic Web Ventures.
With the aim of dragging healthcare into the digital age, but in a more patient-friendly and patient-centred way than tradition electronic medical record systems, Engaging Care is developing a SaaS and accompanying apps to bring together patients, healthcare providers and partners to be “smarter and better connected”. Unlike software and digital services that work outside existing healthcare systems, the startup’s wares are billed as being designed to work within them. It is initially targeting people with long-term health conditions.
“There has been tremendous progress made in the healthcare sector over the last decade. New advanced drugs, new methods for surgery and other treatments, but how healthcare workers share important information with the patient and the interaction between caregiver and patient still basically happens the same way it did 50 years ago,” Tönsgård tells me.
“The systems of today are still designed around the doctor – even though we might spend as little as 15 minutes with him or her every year, but hours, days and years alone with our condition. On top of this, most western healthcare systems are struggling financially, with an ageing population, more prevalence of chronic diseases and a shift in expectations from the public, adding to the challenges”.
In order to maintain current levels of service and make room for medical breakthroughs and new treatments that are happening at an increasing pace, Tönsgård argues that individual patients and healthcare providers need to work together in a different way. And that begins with empowering patients to better understand and take greater control of their health conditions and treatment — which is where a platform like Engaging Care can help.
“Our ambition is to become the first truly global healthcare system; supporting us as individuals to be more in control, and to make better decisions about our healthcare and to provide digital tools for healthcare providers to share knowledge and use their resources more efficiently,” she says.
“Our goal is to become the end-users first point of contact, but the clinics/healthcare providers are our customers. Right now we’re targeting specific clinics, but in the end, our platform will support any type of healthcare”.
The first “vertical” Engaging Care is exploring is patients who have gone through an organ transplant. “It might sound like a strange place to start, but it’s actually perfect in many ways,” says Tönsgård. “Both in terms of the possibility to make a difference for the patients and the care teams, but also in terms of a landing pod when going international”.
This has seen the company work with a small number of clinics in Sweden that are performing organ transplants to put patients through a pilot of the software. The first stages of commercial discussions are underway and Tönsgård is hopeful of securing the first customer this Fall, which will coincide with a full launch of the Engaging Care platform. “In parallel, we’re exploring multiple options for which verticals to kick off next,” she adds.
Meanwhile, Murray of The Nordic Web Ventures concedes that Engaging Care’s goal to be the first platform that enables a truly global healthcare system is “incredibly lofty,” but says that if anyone has the “drive, passion, ambition and guts to pull this off then it’s Charlotta and team”.