SEO or search engine optimization is the process used by businesses worldwide to generate organic or natural traffic with the help of search results on a popular search engine such as google, yahoo or Bing.
All of these search engines have results categorized in the aspect of relevance. The link, video or local listing most relevant according to the engine is ranked higher in the search results. These results are the primary pull for customers to find solutions to their problems.
What Is An SEO Strategy?
SEO strategy is the process of organizing the contents of a website in order to help the search engine understand a user’s intent while searching. You can additionally rank well for long-tail keywords by optimizing a web page around topics.
How To Implement A Successful SEO Strategy?
Here are steps to follow to ensure the SEO bases are covered.
The Topic List
Thefirst step of SEOis to make a list of short keywords linked to the product or service to cover the topic. Using Google’s keyword tool to identify the search volume for every selected keyword can provide variations as well. Using the search volume and the competition measured, the top ten keywords can be chosen before you move on to the next step. These keywords are called pillars and serve as the foundation to support the cluster of long tail keywords.
Preparing A List Of Long-Tail Keywords
After the keywords have been shortlisted, it is then to be used to identify a few long tail keywords that intensify the search results and establish a stronger link to the topic. Usage of subtopics, blogs and web page ideas that further explain the topic intensely and plugging these into the keyword search tool can help you find long tail keywords.
These subtopics create a cluster of words using the pillar topics for each of them. This SEO model is called a topic cluster and it is used by modern search engines algorithms to connect users to the information they seek.
Building Pages For Each Topic
After the selection of ten pillar topics or short tail keywords is completed, a web page should be created for each of the keywords that outline the topic at a high level using the corresponding long tail keyword. These pages can describe the topic in brief sections and other subtopics where they are identified.
Using the list of keywords, the number of pillar pages can be determined and created. The number of topics for which the pillar pages are created should coincide with the number of different products, offerings and locations with regard to the business. This helps simplify the search for prospective customers to find the company website.
Setting Up A Blog
This is an incredible way to increase the ranking for keywords and engage the users of the website successfully. Every blog postis simply a new web page that provides another chance to increase the traffic.
Developing Page Authority
Updating the blog regularly and on a weekly basis can help develop the page authority. In addition to the specifically linked topics created to support the keywords, you can also write about tangential topics the customers would care about in order to give the website an authority in Google’s perspective. This causes the site to gain extra attention on its domain.
The blog should be updated at least once a week in order to ensure this process happens successfully. Writing about things that interest the browsing eye can direct more audience to this particular website.
Creating A Link Building Plan:
Backlinks or link building is the process of attracting inbound links to the website from other parts of the web. The more page authority a website has, the larger the effect will be on the ranking of the web page to which it has been linked. According to this article from SEOJet.net, your backlink strategy needs to include an extremely balanced backlink profile with a mix of non-keyword and keyword anchors.
A particular amount of time should be dedicated to brainstorming different methods and strategies by which traffic or inbound links can be generated to the website. Blog posts are an effective way to attract inbound links by relating to current events or news.
Staying updated over the new techniques, methods and strategies of SEO is integral to ensure that the company site ranks high in the search results of any search engine. The final step is to measure and track the companies SEO success with time. The growth is started to be seen evidently on a weekly, monthly or yearly basis.