Every website owner and blogger needs SEO for better rankings in search results and, of course, gain popularity. However, sometimes they end up using the wrong techniques that do more harm than good. Therefore, it is important to identify the good SEO techniques from the bad ones and including them in SEO strategy for long-lasting results.
What Is White-Hat SEO?
Essentially, the SEO practices are categorized as search engine oriented and audience-oriented. In the earlier days of internet, almost everyone used to optimize their websites for search engines. The idea was, if search engines could find their content, they’ll be rewarded with better search rankings and improve their organic traffic. The practice mainly involved link farming and keyword stuffing. However, soon these practices were identified by the popular search engines as black-hat techniques. Subsequently, the websites that used these techniques were not rewarded with better rankings but rather penalized by the search algorithm.
On the contrary, white-hat SEO practices were soon recognized as better practices for ranking in search results. Essentially, these practices are more oriented towards delivering the audience with a better experience. For example, keyword research and content optimization, along with healthy and niche-relevant link building for online popularity became the new norms for SEO. These practices are not just audience-oriented but also in compliance with the webmaster’s guidelines laid by the popular search engines like Google and Yahoo.
Today, choosing Google-friendly SEO is not an option but rather crucial for websites. So much so, that these practices can improve organic search rankings while improving several other parameters for the websites. For example, Google (the most popular search engine) currently uses more than 200 signals to rank any piece of content in its search results. And conforming with these signals is vital for organic exposure before the right audience.
What Is White-Label SEO?
As already mentioned there are over 200 signals that Google uses for ranking any website content in its search results pages, optimizing for all is quite difficult for just one person. This is the reason people usually opt for outsourcing their white-hat SEO to the experts. However, even experts may struggle to work on several projects at the same time. Therefore, they further outsource their services to other agencies that could handle bulk orders.
But, at the same time, it is also necessary for the marketers to maintain their brand value, and therefore they look forward to an unbranded outsourcing partner. When a service provider offers its services without labeling them as their own, the practice is known as white-label SEO. These services could be later-on labeled by the marketers as their own and can be offered to their clients under their brand name.
It is noteworthy that when outsourcing SEO services, the potential partner should be reliable. Moreover, a white label SEO reseller needs to be economically sound, as well. Outsourcing orders in bulk would also mean spending a lot of time and money but reducing the efforts on the hiring party’s end.
The Way Forward
When choosing an agency for SEO services, it is quite important to have a look at their portfolio. In fact, scrutinizing the experience of the service provider can help put trust in the agency and would result in better and long-lasting partnerships.
To sum it up, outsourcing for SEO services is far better than handling them on your own. It could reduce your efforts and save you a lot of time for other important tasks that can help you scale your business.