Whether you prefer Facebook, Twitter, LinkedIn, Instagram or any other social platform, it is likely that you will see some form of influencer marketing. Influencer marketing relies on existing relationships and high levels of trust between influencers and their audiences. Recommendations from influencers serve as social proof, giving the brand credibility. The more trust an audience has for an influencer, the greater the impact of the brand’s positioning within its market.
Influencer marketing is a widely used marketing strategy, has proven itself effective time and time again. However, brands need to carefully consider the influencers they choose to work with. The influencers must be relevant to the brand’s target audience, influential enough to assist in creating and converting leads to customers and have similar personal values and interests to the brand in order to appear genuine. One of the best ways to find relevant influencers for your brand is through an agency that provides influencer marketing service. Influencer agencies are experts in all-things influencer and know how to make influencers work for your brand.
Whether you’re looking to increase brand awareness, raise engagement or find a more direct route of communicating with your audience, influencer marketing can likely help.
So, what are the top 5 reasons you should develop an influencer marketing strategy?
Strengthen your content strategy
When using influencers to promote your business, they will create content that is of a high standard. This content will be posted to their social media, but it can also be used to aid your brand’s social content. Your brand can repurpose and repost the content to your own channels, ensuring that the content is used to its fullest potential. Influencer marketing is a positive endorsement of your brand, and broadcasting this across platforms can strengthen the type and nature of your content. This will result in fast leads and conversions.
Grow trusting relationships
Influencer marketing allows brands to quickly build and retain trust with a wide range of audiences. It can aid with building connections and can act as a direct method of speaking to your target and existing audiences. Consumers trust influencer to relay good brands and products to them, so using influencer marketing taps into a pre-existing trusting relationship.
Create genuine and authentic relationships with influencers
Consumers demand authenticity nowadays and by using influencers in long-term partnerships, brands are able to provide customers with authenticity. Brands thrive on the influence they have over audiences, and when a bond between brand and influencer is mutually beneficial, it is a sure ticket to creating a lasting and successful partnership. Successful partnerships take time and nurturing, but promise great rewards. By creating genuine relationships with influencers, they will likely go above and beyond when creating content for your brand in future.
Gain positive and enhanced brand awareness
Influencers are incredibly aware of trends and topics their audiences are interested in and are able to respond to their changing interests quickly. An influencer can help your brand be relevant to key audiences by using social media trends in appropriate time. Influencers also have an incredible reach, meaning more consumers will be aware of your brand and its offerings. When sponsored, influencers are incentivized to be enthusiastic about a brand, something that is passed on to their audiences.
Add Value to your Audience
Social media is overcrowded with content so it is vital your brand is able to create content that will add value to your audiences. Social media and influencers create a fast and direct communication channel between brand and customers, allowing for direct feedback. A direct and valuable communication channel will put your brand ahead of the tough competition, giving you a good competitive advantage. This advantage can multiply your brand’s impact and penetration level.