Samsung recently announced the launch of its latest flagship phones, Samsung S8 and Samsung S8 Plus. The significance of this launch is higher than the previous unveilings. These phones are the company’s first flagship phones since the Note 7 debacle in 2016 threatened to sink its brand in the eyes of the public.

Of all the features, the most striking element is the massive edge to edge screen. One look at the screen and it makes everything else looks outdated instantly. It is phone royalty. It is a break free. It is about unboxing your phone.

The most talked about feature is the size of the screen. How big is it exactly? The Galaxy S8 display takes up more than 80% of the phone’s front screen, and it’s about 18% larger than the display of the previous Galaxy S7 model. This means super immersion in a bigger view. This also means a larger, unobstructed view without a larger phone.

It is new but not new.

Samsung S8 and S8 Plus follow the lead of last year’s Galaxy S7 Edge, which used the curved glass display to make screen bigger and move to its side. With the new phones, Samsung has moved the display further from upwards and downwards. This has engulfed the home button into the display itself – being termed as the “Infinity Display”.

Get ready for tiny setbacks in video playbacks.

A video is at usually 16:9 display. Samsung S8 and S8 Plus’s display has an aspect ratio of 18.5:9. It means you might have black bars on the left and right sides when you play a video on the new phones. This kind of screen aspect ratios have rarely been seen in flagship smartphones before.

On the plus side, apps adjust themselves to any display ration. Also a lot of feature films and other high-quality YouTube content these days is in 21:9. Samsung S8 and S8 Plus device’s software will stretch the image to fit the 21:9 format and allow you to watch the video as it would more naturally appear on a TV.

So why everyone cannot stop talking about it?

Thanks to the 18.5:9 ratio, the Galaxy S8’s display enables users to view more images and feeds on social media, as well as read more text in an email. It will save time and will enable fast workers to do more on the go.

Bigger screen has also been optimized for multi-window usability. You can type an email while looking at the presentation or you can chat on Facebook while seeing a YouTube video without any disturbance.

A new feature, called Snap Window, will further come in handy while multi-tasking. Users will be able to pin a particular area from a recent app to the top of the screen, and keep using the space below it to do their stuff.

The big annoying notifications while writing an important message bothers you? Not anymore. Another interesting feature added in Samsung Galaxy S8 are the ‘Gentle Notifications’. The phone will use the Edge Lightning and small toast pop-up to notify you of the latest updates.

Lastly, but most importantly, for the beautiful and extra-ordinary display, Samsung Samsung has added Corning Gorilla Glass 5 coating for both Galaxy S8 and S8+ displays for the much needed extra protection.

For a device we touch 2617 times a day, a transformation and remarkable features do make Samsung S8 and S8 Plus exciting in the world of technology. That makes all the hype, worth it.